If you’re a B2B supplier, it’s time to rethink how you launch new products…for 3 reasons:
Are you findable?
The internet is changing everything
In 80% of B2B transactions today, the customer finds the supplier… not the other way around. You need to be “findable.”
New rules are needed for B2B
Learn B2B-optimized methods with our onsite workshop and LaunchStar® new product introduction software to ignite your B2B product launches. (Other AIM training revolutionizes the “fuzzy front end” of B2B product development: www.newproductblueprinting.com)
Product launches need more focus
Products are “released” casually. Budgets are spent inefficiently. So prospects respond “underwhelmingly.” LaunchStar software will help you attack your launch with the rigor required for success.
Dow on LaunchStar
Victor Maurtua, Marketing Excellence Director for Dow tells how LaunchStar has enabled Dow to launch products more effectively and efficiently.
B2B Product Launch Book
Check out 12 new rules in this e-book… and see how your company can dramatically boost its B2B product launch success.
Ignite your next B2B product launch with LaunchStar software and training. Get a free 1-hour consultation with an AIM expert. We’ll host a private web conference to discuss your goals and needs. Or contact us with specific questions about LaunchStar or new product marketing.